Strategic management program

Achieve Profitable Growth Through Strategic Marketing And Customer Value Proposition Offered In Partnership With Malcolm Mcdonald Consulting Ltd. SAM Members Have 10% Discount On Program Fee!

Datum: 08.Nov.2017

Key theme: Achieve higher profitable growth through strategic marketing and customer value.

Key lecturer: prof. Malcolm McDonald, Dr. Florin Vladica

Target audience: Mid to senior managers in leadership roles, business unit heads, sales and marketing managers, or a team that is responsible for marketing and sales strategic planning and product development.

Learning objectives: Learn and practice fundamental leadership and management skills: strategic thinking, execution, communication, influencing. Learn and practice core strategic marketing skills: market mapping, segmentation, positioning and targeting.


Mokra Gora School of Management, Campus Mokra Gora, Ethno village Mećavnik


November 27th - December 1th 2017.

What is the price?

1.000 euro + VAT (accommodation not included)

What is included?

Tuition fee, business game simulation, working materials, coffee breaks + ticket for Winter Vivaldi CMO forum.

NOTICE: working language of program is English!

Details HERE

For more information please contact Dragan Petrović and 065 30 35 091