Strategic management program
Achieve Profitable Growth Through Strategic Marketing And Customer Value Proposition Offered In Partnership With Malcolm Mcdonald Consulting Ltd. SAM Members Have 10% Discount On Program Fee!
Key theme: Achieve higher profitable growth through strategic marketing and customer value.
Key lecturer: prof. Malcolm McDonald, Dr. Florin Vladica
Target audience: Mid to senior managers in leadership roles, business unit heads, sales and marketing managers, or a team that is responsible for marketing and sales strategic planning and product development.
Learning objectives: Learn and practice fundamental leadership and management skills: strategic thinking, execution, communication, influencing. Learn and practice core strategic marketing skills: market mapping, segmentation, positioning and targeting.
Mokra Gora School of Management, Campus Mokra Gora, Ethno village Mećavnik
November 27th - December 1th 2017.
What is the price?
1.000 euro + VAT (accommodation not included)
What is included?
Tuition fee, business game simulation, working materials, coffee breaks + ticket for Winter Vivaldi CMO forum.
NOTICE: working language of program is English!
For more information please contact Dragan Petrović email@example.com and 065 30 35 091