In charge of initiating and planning PR campaigns for projects; defining goals; analyzing problems and opportunities, liaising with management, members, authorities, clients, and media. Developing and implementing a communications strategy to increase brand awareness and recognition for the SAM and managing all internal and external messaging throughout the organization. Creating and organizing special events, promotions and press conferences and writing and editing press releases, newsletters, speeches, articles, and reports. Responsible for day-to-day management and development of editorial content on social media platforms, proactively interacting with online communities across all platforms and using social media monitoring tools to monitor conversations and report on metrics. Before SAM, as a PR Manager of Belgrade Arena, she was responsible for PR campaigns for more than 300 massive events, various sports World and European Championships, concerts of world-famous musicians and major entertainment events and was a member of the awarded PR team at Universiade 2009.