Executive office

Executive Office is the organizational core of all SAM activities and projects. In coordination with the Board of Directors, the office is responsible for strategic planning, communication with the Government, media representatives and Government institutions, management of finances, supervision of projects, mobilization of members and the organization of events.



Photo credits: Nebojša Babić, Orange Studio
Photo credits: Nebojša Babić, Orange Studio

Jelena Bulatović

Executive Director

Contact: jelena.bulatovic@sam.org.rs

As Executive Director, Jelena oversees all activities of SAM Executive Office, including communication with members, Government officials, donors' community and third parties. Oversees all aspects of SAM activities, and in close collaboration with the Managing Board, provides overall strategic planning for the Association. Business executive with over 15 years of working experience in business diplomacy, business development, government relations, advocacy and project management. Before SAM, she worked six years in USAID Serbia / US Embassy in Belgrade as Banking and Financial Specialist, responsible for US Government economic growth projects in Serbia. Member of the “Summit100 Business Leaders of the SEE” Managing Board. In 2015 was awarded as “The Woman Heroine” for her work humanitarian work during the floods in Serbia in 2014. In 2016 was awarded with „Silver emblem of the Red Cross” for extraordinary contribution in providing assistance to affected citizens. Graduated from the Faculty of Economics, University of Belgrade in 1997.

Tanja Lazarević

Operations Manager

Contact: tanja.lazarevic@sam.org.rs

Responsible for the organization and implementation of activities in the Association. Tanja is also responsible for establishing relationships with potential and current members, she is in charge of servicing and providing support to members. She graduated at the Faculty of Agriculture, University of Belgrade. Her professional development began in Si & Si Company, as Manager for Public Relations, working on internal and external communications. After three years in Si & Si Group, she worked in the PRODUCT company and after that she continued her professional development in international companies in the field of marketing and PR.

Photo credits: Nebojša Babić, Orange Studio
Photo credits: Nebojša Babić, Orange Studio

Danijela Rakić

PR Manager

Contact: danijela.rakic@sam.org.rs

In charge of initiating and planning PR campaigns for projects; defining goals; analyzing problems and opportunities, liaising with management, members, authorities, clients, and media. Developing and implementing a communications strategy to increase brand awareness and recognition for the SAM and managing all internal and external messaging throughout the organization. Creating and organizing special events, promotions and press conferences and writing and editing press releases, newsletters, speeches, articles, and reports. Responsible for day-to-day management and development of editorial content on social media platforms, proactively interacting with online communities across all platforms and using social media monitoring tools to monitor conversations and report on metrics. Before SAM, as a PR Manager of Belgrade Arena, she was responsible for PR campaigns for more than 300 massive events, various sports World and European Championships, concerts of world-famous musicians and major entertainment events and was a member of the awarded PR team at Universiade 2009.

Melinda Marinović

Office manager

Contact: melinda.marinovic@sam.org.rs

Responsible for administration, finance and logistical support for the implementation of program activities of the Association. She gained formal education at the Faculty of the Philology University of Belgrade and informal education through numerous training and study specialization.

Photo credits: Nebojša Babić, Orange Studio
Photo credits: Nebojša Babić, Orange Studio

Milica Mihajlović

Marketing & Youth Programs Coordinator

Contact: milica.aleksic@sam.org.rs

Responsible for marketing and communication activities in the Association and the activities of organizing the internal and external activities of the Association, especially those for young managers and youth. In coordination with Operations Manager, organizes and implements activities in the Association. Graduated from the Faculty of Philosophy in Novi Sad, Department of Media Studies. She finished her Master studies at the Faculty of Political Science, Department of International Studies.

Vojislav Tatarević

Program Associate

Contact: vojislav.tatarevic@sam.org.rs

Administrative, logistical and program support in the implementation of the activities and everyday functioning of the Association. Has a bachelor degree in International Affairs obtained at Faculty of Political Science, University of Belgrade. He is alumni of the Belgrade Open School.